A good quality DOT3 fluid will be more than adequate for most EB applications, or if you really intend to beat on the brakes, DOT4. I usually run Valvoline DOT3/4 Synthetic Brake Fluid (blue and white bottle) in my '77 EB and '77 F150, as it's affordable, decent quality and readily available. You can't beat 32 fl oz for less than $5 at Walmart IMO. Given it's relatively low cost, I can easily justify flushing the system every 1-2 years to keep things fresh and to remove whatever water has worked its way into the system.
On my higher performance brake applications, I run Motul 600, Wilwood EXP Plus or some other comparable DOT5.1 glycol based fluid.
I avoid the DOT5 silicone based fluids like the plague, as I don't like the relatively spongy pedal feel they provide nor the fact that they are not miscible with water.