The all-new Ranger will appeal to a new generation of customers. They seek the well-earned freedom to recharge doing what they love, and the Built Ford Tough Ranger is the perfect adventure gear to take them there.
Who They Are
Self-reliant doers driven by unrestricted freedom of a maneuverable, versatile, capable and garageable truck
They look at a weekend as an opportunity to engage in fun and physical challenges
Live by the motto, “Always going. Always doing.”
They have a desire to try anything and succeed no matter the odds
They thrive on progression, always stretching their goals
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